Prior to the Kickstarter, Kitfox would email their list on average about once a month. Despite it being a secondary strategy, they did manage to grow an email list of over 6000 subscribers through a signup on their website and by having a form available at all the conventions they attended. Since the founding of the studio, the Kitfox team has placed most of their marketing effort on Twitter and email was not a primary means of communicating with their fans. The rest of this article deconstructs the strategy behind them.Įmail #1) Boyfriend Dungeon now on KICKSTARTER - and a cat?!Įmail #2) Hey Gorgeous Sunder's Boyfriend Dungeon Love LetterĮmail #3) New Girl in Town Valeria's Boyfriend Dungeon Love LetterĮmail #4) Ask me anything Isaac's Boyfriend Dungeon Love LetterĮmail #5) Trailer music released Seven's Boyfriend Dungeon Love LetterĮmail #6) ONLY 24 HOURS left to back Boyfriend DungeonĪlso here is the open rate and click through rates for each of those emails. The following are the 5 emails that were sent out during the Kickstarter. Send a new unique email to subscribers every week of the campaign.Try to get fans who were not already on the mailing list to join by promising that every subscriber would receive love letters directly from The Dateable Weapons.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |